Behind the spin: Ford
04 Dec 2006
THE DILEMMA: Just how much mileage is left in Ford, founder of the modern car industry?
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THE DILEMMA: Just how much mileage is left in Ford, founder of the modern car industry?
Deep in the recesses of Freeview lurks a modern breed of seller, with 24-hour access to the world's living-rooms - and no risk of slammed doors.
Initiative, the initiative, an initiative: all different, all important in business.
You've had a letter from a customer complaining that their previous complaints weren't taken seriously. So how might you be doing better?
This is the me generation - but aren't they all? Which is no doubt why Nestle chose 'It's all about you' as its slogan for Nescafe.
PETER STRINGFELLOW FOUNDER, STRINGFELLOWS
It's a filter-feeding mollusc that feels like a briny bolus of mucus slipping down your throat.
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