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Book review: Life's a Pitch, by Philip Delves Broughton

It's the ability to win trust that makes a great salesman, says the author, in a fascinating look at the history of selling. Ivor Dickinson is a willing customer.

Books: Three of a kind - A new year, A new you

Do these self-help books meet expectations?

Books of the Year: Of villains, speculators and weird science

Consultant Jennifer Harris talks us through her top books of 2010, from the Big Short to Jilly Cooper...

Books: An Orwellian vision of neuromarketing

Brain-scanning as the key to understanding consumer motivation? Cilla Snowball prefers the intuitive approach.

Books: Pearls of hard-won wisdom

Gerald Ratner's 'crap' speech cost him his family business, but he bounced back, still not sure what he did wrong. Chris Salt reviews a life story with real lessons.

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