How to take a good brand and Reckitt
14 Feb 2008
Reckitt Benckiser's Bart Becht says some of its innovations are 'very stupid'. Such stains can be stubborn.
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Unilever's brands are back - but not P&G's
06 Aug 2009
Unilever's sales are rising again - but Procter & Gamble is suffering from customers trading down.
The nightingale poo facial
23 Oct 2007
Here at MT, we’ve seen some weird and wonderful products in our time. But a face mask made of bird poo?
Slogan Doctor: Cillit Bang
08 Jan 2007 | by John Morrish
'Bang - and the dirt is gone!' Cillit Bang's aggressive ad campaign may lack finesse, but it now has its own cult following...
Handling Customer Complaints
09 Nov 2006
You've had a letter from a customer complaining that their previous complaints weren't taken seriously. So how might you be doing better?
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