Profits down but Window of opportunity creaks open for Microsoft
20 Apr 2012 | by Michael Northcott
Technology giant Microsoft has defied market speculation with higher-than-expected profits. There's life in the PC yet.
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Facebook floats at $116bn valuation
18 May 2012 | by Michael Northcott
Mark Zuckerberg's social networking behemoth is finally publicly trading, and in its opening minutes secured a $116bn valuation.
MT Expert - Innovation: How to gather really useful online competitor data
15 Mar 2012 | by Andrew Banks
Who are your competitors and what are they doing right? Andrew Banks, founder of Squeeze Digital Marketing, explains how to track down your rivals, their customers, and reveal the secrets to their success.
My Week: Kevin Taylor of Gravytrain
16 Feb 2012 | by Rebecca Burn-Callander
Digital marketing entrepreneur and motor racing enthusiast Kevin Taylor on employment tribunals, growth spurts, and why he hates recruitment consultants. All aboard the Gravytrain...
Social media: tweet deal for businesses?
15 Feb 2012 | by Emma Haslett
A survey suggests increasing numbers of businesses are now using social media as part of their marketing strategies. But its ROI is still proving elusive.
Learning Curve: The boss does social media
01 Feb 2012
The boss decides it's time to embrace social media. What are the pitfalls?
MT Expert - Innovation: Don't be an antisocial leader
17 Jan 2012 | by Jemima Gibbons
What's your leadership style for 2012 - social or anti-social? Social media strategist Jemima Gibbons has a few tips for employers wondering: 'to tweet or not to tweet?'
Has the booth babe had her day?
13 Jan 2012 | by Rebecca Burn-Callander
At the Consumer Electronics Show in Las Vegas, scantily clad ladies advertise flat screens and micro-gadgets. Are they integral to an attention-grabbing marketing strategy? Or is the practice old-fashioned, sexist and distasteful?
How to measure ROI on your email campaigns
06 Jan 2012 | by Felix Velarde
ROI isn't just about measuring performance. In times like these, to be brutally honest, it's about winning. eCRM specialist Felix Velarde explains.
MT Expert's Top Ten Tips: Make the most of your headshot
16 Dec 2011 | by Doren Gabriel
Doren Gabriel, founder of image specialists DG-Corporate, explains how to make a lasting impression with your business profile photo.
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