Books Special: Why everything you know about advertising may be wrong
21 Jul 2011 | by James Taylor
In the Honest Persuaders, ex-ad man John Bunyard claims neuroscience is proving that most advertisers are barking up the wrong tree....
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In the Honest Persuaders, ex-ad man John Bunyard claims neuroscience is proving that most advertisers are barking up the wrong tree....
The number of internet-connected phones and tablets there will be in 2015 - that's two for every person on earth
'You can be just a better human and have a good time' - Speaking on CNN yesterday, Eric Schmidt defends tracking devices on smart phones. He says tracking software means developers can suggest activities and who you should meet, making the user's experience more personal.
The Comet owner is back in profit - but growth may be harder to come by after the World Cup.
The electronics retailer promises guidance to its customers from the outset.
New research suggests SMEs are focusing on customer relationships to navigate their way out of recession...
This week: confusion on the high street, rich pickings in the boardroom, and embarrassment at the CES...
DSG, the company formerly known as Dixons, became the latest British retailer to report a drop in profits for the summer months today. But it wasn’t all down to the rotten weather – this time it was also Microsoft’s fault.
Those of you of a certain age may think back fondly to those halcyon days when developers made computer games exclusively for teenage and twenty-something male students – Tomb Raider, Final Fantasy, Resident Evil…
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