Section E: Editorial

Section E: Editorial - We have created section e because these are exciting times that need chronicling. When the day comes to write the history of electronic commerce in Europe, 1999-2000 will be seen as the year the launch pad was cleared. These times a

by MATTHEW GWYTHER
Last Updated: 31 Aug 2010

We have created section e because these are exciting times that need chronicling. When the day comes to write the history of electronic commerce in Europe, 1999-2000 will be seen as the year the launch pad was cleared. These times also require a certain amount of explanation.

The world of e can appear an impenetrable maze of smoke and mirrors to those on the outside - we aim to clear away the haze, dispense with double vision and get the truth sharply into focus.

Section e is for people inside and outside the www business. We want to inform and entertain everyone from City folk to web designers, as well as our core readership. The spine around which the magazine is constructed is the MT/Bain e25. When this first appeared last November, as Britain's first e-commerce index, the response was highly positive. The e25 attempts to get a real grip on the relative size and true potential of these companies.

Our article on the relative e-quotients of our European neighbours is also highly revealing. It shows we are up-and-running and already ahead of many EU partners. It is for this reason that several hundred lean and hungry-eyed Harvard MBAs were flown over the Atlantic a couple of months ago to sniff out the British e-commerce landscape. They know that over in the States things are already becoming saturated and they want to find success here.

And they will take it from our own home-grown companies, given half a chance. If section e has a message it is as Julie Meyer suggests in her diary - seize the day. Don't let somebody else grab it from you.

JULIE MEYER - is Britain's e-First Lady, although she's from San Francisco. The founder of FirstTuesday is an ideal diarist - she is right at the heart of net gossip and knows everyone who matters. She will reveal if it's true that all these paper e-millionaires drive VW Polos and have to cadge fivers from indulgent friends as temporary lack of liquidity needs solving.

THE WISE GUYS - Kjell Nordstrom and Jonas Ridderstrile are a pair of off-the-wall Swedish business academics and authors of Funky Business.

As section e's agony uncles, they provide the perfect antidote to dull management tomes. Their style is fast and funky, their message, however, should be taken with the utmost seriousness: adapt or die.

HANNAH CHARLTON - is the Queen of Net Content. An ex-Sunday Times Magazine editor, she was one of the first UK hacks into digital editorial. With News International's multimedia forays, bol.com and the Independent's online operations behind her, she is now a content consultant. Her first column is about 'stickiness' - how to glue people to your site.

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