For such organisations, delivering excellent service to their customers is more than just a box to tick; it's a mission, and one that requires passion and intelligence in equal measure.
According to Nick Wilson, UK managing director of Unisys, service excellence is a business imperative that also delivers some key benefits. 'It is a competitive edge for the modern-day company and almost the "entry ticket price" for the market,' he says. 'Providing service of the highest standard will lead to repeat customers, referrals, references. And it will give happier employees, because they are proud of what they provide to clients.'
The companies and organisations that enter the awards have this much in common, he suggests: 'They are all proud of what they have done for their clients and they want their people and themselves to be recognised for their achievements. And, hopefully, to endorse that service excellence is something everyone of us in industry should foster and support.'
The winners of these awards certainly deserve to be celebrated. For excellent service not only makes our lives easier. It generates wealth, provides motivation and personal fulfilment for those who serve, and can put a smile on the face of even the most challenging customer.