How she made her pile: Jacqueline Gold - Adult wares

Who is she? The 47-year-old head of the Ann Summers sex-shop chain. She overcame a tough childhood and death threats to amass a £150m fortune by selling racy wares to Britain's women (in the main).

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Last Updated: 06 Nov 2012

How did she make her millions? After starting out on work experience at 19, she was given control of the Ann Summers chain by her father David, who boasted that he built his empire on 'barely legal' pornography. Jacqueline transformed it into a hugely successful firm with a turnover of £143.3m. Her brainwave of holding sex-toy 'Tupperware parties' at clients' homes, plus re-branding, turned Ann Summers into an accepted high-street name.

The secret of her success? Gold became a market leader by creating a shopping experience that allowed women to feel comfortable with their sexuality. A predilection for erotica and an unabashed stance - she and her dad both sport personalised plates with their initials followed by GOLD - may have helped too.

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