Sterling had just been devalued, renewing the competitiveness of British goods. Among those inspired by the idea were a group of five typists - 'pretty office girls', the BBC called them - at Colt, manufacturer of air conditioning equipment in Surbiton. In January '68 they started working an extra half-hour a day for no extra pay. The movement's slogan - the Daily Mail may have had a hand in it - was 'I'm Backing Britain'. It nicely combined alliteration, patriotism and a personal commitment usually absent from macro-economic debate, which normally involves exhorting other people to do things. Thousands followed the lead, Herman's Hermits agreed to donate the royalties from their next record, Bruce Forsyth released a catchy campaign song, and soon Harold Wilson was on the bandwagon, despite opposition from the unions (then in full class-war mode). When someone noticed that the movement's Union Jack T-shirts were made in Portugal, the campaign fizzled out. 'Buy British' promotions have come and gone ever since, but none had a better slogan.
Holidays and bedtime stories can be an opportunity to nurture children's instinctive entrepreneurialism, says Faisal Butt.
The gender pay gap is exacerbated by bonuses, according to research released today.
The low-cost German supermarkets plan to add hundreds of new sites.
Whatever you think of their taskmaster, 40,000 minicab drivers could soon be out of work.
Gemma Young's Settled is one of a growing crop of upstarts that want to make it easier (and not to mention cheaper) to sell your home.
But will that make it drag its heels over gig workers' rights?