Slogan Doctor: KFC - 'Finger Lickin' Good'

It disappeared for many years, but KFC's venerable slogan is back, at least in Britain.

by John Morrish
Last Updated: 31 Aug 2010

'Finger Lickin' Good' was revived last year in a new ad campaign by BBH, featuring finger-painted pictures of KFC products, from popcorn chicken to corn on the cob. The slogan dates back to 1952, when Colonel Sanders took his secret blend of 11 herbs and spices and a pressure cooker out on the road and found his first franchisees. The first was Dave Harman, and it was one of his relatives who first uttered the phrase after trying the chicken. The dropped 'g' in lickin' is colloquial, and, like the rest of the branding, appealingly redolent of the American South. But the tag has survived for so long because it celebrates two important facts about Kentucky Fried Chicken. First, you eat it with your fingers. Second, it's greasy. Harping on that dubious USP is risky in health-conscious times, but the slogan identifies something guiltily enjoyable about the KFC experience: try eatin' it without lickin' your fingers.

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