This slogan - Mercedes-Benz calls it its 'brand claim' - was introduced in June 2010. In German, it is 'Das Beste oder nichts'. In 2009 Mercedes started using the phrase in internal communications as a rallying cry. It is the sound of a company telling itself it must achieve excellence at all costs. In its advertising, it is saying its cars are the best and all the others are, frankly, useless. That 'or' makes it sound imperious, like 'Your money or your life!' or 'Blood or glory!'. Such bombast suggests not confidence, but insecurity. Perhaps that's something Mercedes' customers can relate to.
There is a moral dimension to business, but you can take it too far.
In our second Changing Lanes podcast, we talk to people who have successfully pivoted their career by pursuing further study, finding a mentor or taking a sabbatical.
The law is changing so that parents who have lost a child will be entitled to take paid leave.
How a can of dog food inspired a $100m business.
Recognising there's a problem is only half the battle.
Do your research and be prepared to walk away if the deal doesn't feel right.