To change that, the National Trust engaged ad agency MBA in 2008 and its new tagline, devised with the Trust's marketing team, is targeted at busy people who want to spend their time wisely. The suggestion is that a trip to a Trust property will be rewarding and good value, as the 12 million people who visit one of its sites every year already know. But the line is also a statement about what the National Trust is selling: time, in the sense of history. The people who built all those great houses, monuments and grand parks were also spending their time well, and the Trust is promising to look after their legacy.
There is a moral dimension to business, but you can take it too far.
In our second Changing Lanes podcast, we talk to people who have successfully pivoted their career by pursuing further study, finding a mentor or taking a sabbatical.
The law is changing so that parents who have lost a child will be entitled to take paid leave.
How a can of dog food inspired a $100m business.
Recognising there's a problem is only half the battle.
Do your research and be prepared to walk away if the deal doesn't feel right.