'Let the train take the strain' encompassed the principal advantage of trains: you don't have to drive them. 'This is the age of the train' invited rude remarks about ancient rolling stock; and 'We're getting there' was a downbeat plea for patience at a time when British Rail seemed to be doing no such thing. Virgin insists that its slogan is a 'brand proposition' intended to permeate its whole business. First used in 2006, it was devised by its then marketing director Chris Inglis with branding consultants Start. It invites passengers to enjoy their journeys. Virgin has always tried to differentiate itself by improving the 'on board experience'; you get somewhere to plug in your laptop - if you can find a seat. The mention of 'every second' subliminally suggests that these trains are so fast and punctual that journey times can be measured in seconds, and 'every second counts'. Something to ponder next time you're stuck in a queue outside King's Cross.
There is a moral dimension to business, but you can take it too far.
In our second Changing Lanes podcast, we talk to people who have successfully pivoted their career by pursuing further study, finding a mentor or taking a sabbatical.
The law is changing so that parents who have lost a child will be entitled to take paid leave.
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Recognising there's a problem is only half the battle.
Do your research and be prepared to walk away if the deal doesn't feel right.