Stat of the day: 115

The number of e-books Amazon sold in the US for every 100 paperback books it sold.

by Elizabeth Anderson
Last Updated: 09 Oct 2013
In a bit of a surprising revelation, Amazon has announced that sales of e-books for its Kindle product have outstripped the number of paperbacks sold in the last quarter of 2010.

While this was perhaps inevitable, it’s surprising as the shift has come this soon: sales of e-books overtook hardcovers in July last year - but it was predicted the same wouldn’t happen to paperbacks until spring this year.

But this isn’t the final chapter for paperbacks, Amazon stressed, as sales of the more traditional reading material are still continuing to rise.  

Amazon’s Kindle device, a portable e-book reader, was launched in the US in 2007.  Although the online retailer hasn’t confirmed how many it’s sold, the device has surpassed Harry Potter and the Deathly Hallows as the best-selling item in Amazon history.   

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