Stat of the day: 180%

The rise in the number of searches for discount voucher codes last month.

by Elizabeth Anderson
Last Updated: 09 Oct 2013
Searches for discount voucher codes trebled last month as Britons attempted to find ways round the VAT increase. And according to search engine Twenga, that number is expected to continue rising. Discount vouchers have long been popular with shoppers - but their popularity is expected to rise steeply this year as the VAT rise, combined with wage freezes, means shoppers will look even more thoroughly for bargains.

It might feel mutually beneficial, with shoppers get a bargain and the chance to buy the product at a cheaper price, thus flooding into retailers in their thousands - but it's not quite as simple as that. Because to compensate even further, retailers tend to push up the price of their average goods... not that we want to spoil the party.

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