Stat of the day: 24.3%

The amount by which high street footfall fell on Saturday, compared to 2009

by Elizabeth Anderson
Last Updated: 09 Oct 2013
Retailers have been telling us it’s the cold weather that’s frozen sales, and now statistics appear to have backed up their claims. The number of shoppers on the high streets dropped dramatically over the weekend, as the UK experienced a fresh fall of snow and record-low temperatures.

Footfall across Britain on Saturday dropped by 24.3% compared with 2009, according to Retail researchers Synovate. The worst affected areas were the West Midlands and the South East, which saw footfall down by more than 30%. Rather surprisingly, Scotland, which was badly affected the weekend before, reported a swing the other way – two of its newest shopping centres in Glasgow and Aberdeen reported an increase of shoppers by up to 30%. Not bad.

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