Are you suffering from: King Ludwig Syndrome

With so many celebrities out there, it's no wonder that occasionally the people working for them mistakenly believe they are them.

by Helen Kirwan-Taylor - helen@kirwantaylor.com
Last Updated: 31 Aug 2010

King Ludwig Syndrome was coined to describe the psychiatrist for the Bavarian royal family who drowned with his patient on a boat trip. After years of treating the mad king, he is said to have become just like his patient. Today, you are likely to see King Ludwig Syndrome anywhere where money has been made quickly and - on the surface, at least - painlessly. If the man sharing your office is worth £1bn, it's easy to start believing that you are too. Modern celebrities often invite their staff into their inner world, where, pretty soon, they also come to feel that they are entitled to the private jet. After all, their boss can hardly get out of bed before noon. The cure is good old-fashioned boundaries and/or separate offices. Never letting a PA near the bank statements and credit cards also helps. In the days when you called the boss 'sir' and saw him once a year at the Christmas party, no-one had a problem.

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