Ten ways to: Deal with bad publicity

Reputation gone a bit BP? Try these tips to mitigate the impact...

by MT Staff
Last Updated: 09 Oct 2013

1. Apologise, if it is appropriate
2. Act quickly...
3. ... don't bury your head in the sand
4. Get professional advice
5. Keep staff and customers in the loop
6. Tell the truth
7. Commit resources and senior management time to PR
8. If the media get it wrong, tell them...
9. ... and set the record straight
10. Use the exposure to build relationships

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