My three top reads - mywardrobe's Sarah Curran

The founder and former CEO of my-wardrobe.com picks out her three top business books.

by Sarah Curran
Last Updated: 30 Aug 2013

Book 1:

Yes!
Noah J Goldstein, Steve J Martin and Robert B Cialdini
Profile, £9.99

This is one of the first books I read when I started my journey of career development. Persuasion is a skill not to be underestimated in business or personal life. Having the ability to get people on your side is extremely powerful and, luckily, it's something we can all be taught. This book helped me to identify my weaknesses and sharpen my skills. A must read.

Book 2:

Riding Shotgun
Nathan Bennett and Stephen A Miles
Stanford University Press, £28.50

The role of the COO is as crucial as the CEO's, and the foundation of a perfect partnership is each understanding the other's responsibilities, strengths and boundaries. Many times, the clashes between the two are battles for power. The book includes candid accounts from successful COOs and those who hire them. Now if they don't know what they're talking about, who does!

Book 3:

Onward
Howard Schultz with Joanne Gordon
Wiley, £14.99

I am fascinated by the journey of people who create global brands. Forget 50 Shades of Grey, this is my relaxing read - Schultz's story is incredible. Starbucks is a leading example of how a business's culture is as important as its financial success. Only if passion is shown at the top will it trickle down to the shopfloor, and then to customers. A book that shows big brands still have passionate beating hearts.

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