The top five professional services searched for on Twitter

Think Twitter's just for talking about your lunch and the X Factor? Not so. Twitter is fast becoming the platform of choice to find professional services of all kinds. Here are the top five searches.

by Rebecca Burn-Callander
Last Updated: 19 Aug 2013
Move over Lady Gaga, Joey Barton and Ashton Kutcher. There’s an enterprising underbelly of tweeters doing a roaring trade on Twitter. Not through wittering inanities but by posting useful information about their businesses.

Over the past two years, there has been a 663% increase in people using Twitter to ask for business recommendations. These span the legal, financial and technical services, and have become the new ‘word of mouth’ publicity channel for many firms.

According to Orange Business, there are five key sectors that are profiting most from the advent of the Twitter recommendation. These Twitter-happy industries are:

1.   Web Designer

2.   Solicitor

3.   Accountant

4.   Architect

5.   Copywriter

Admittedly, web designers may have the edge because their target demographic – interested technorati – are likely to be Twitter users. But solicitors? Accountants? This is a new and exciting way for these unsexy businesses to drum up new leads and spread recommendations.

So, if you fall into one of the top five sectors generating leads from Twitter and you’re not on the social network yet, don’t be a twit. Start tweeting.  
 

Find this article useful?

Get more great articles like this in your inbox every lunchtime

Subscribe

Get your essential reading delivered. Subscribe to Management Today