FROM THE TOP: What is your personal definition of success? - Brian Hadfield, managing director, Unisys UK

FROM THE TOP: What is your personal definition of success? - Brian Hadfield, managing director, Unisys UK - I believe that long-term success in business depends on loyalty. Loyalty from your customers, so that not only do they keep coming back themselves

by BRIAN HADFIELD, managing director, Unisys UK
Last Updated: 31 Aug 2010

I believe that long-term success in business depends on loyalty. Loyalty from your customers, so that not only do they keep coming back themselves but they encourage others to do business with you. And loyalty from your employees, so you can deliver the level of service that will create those customers. Of course, financial performance is crucial - particularly for a plc. It's key to our success that we at least meet expectations on share price or earnings per share, for example. If you set goals that you then fail to match, this will have a detrimental effect. For personal success, it's important to recognise that work is only a slice, not the whole pie. We all operate in a social as well as a professional context, and getting involved with the issues that interest you inside and outside the workplace ultimately makes you more effective at home and at work. But I have to admit that when it comes to getting home on time and keeping personal commitments, I am more inspirational than aspirational. Being a leader means being open and accessible, and I can't always dictate the terms of that accessibility. My family knows I'm getting better, though.

Brian Hadfield was originally a modern languages teacher. His Unisys career has spanned 18 years and he is now vice-president and general manager for the UK, Middle East, Africa and India, as well as managing director for Unisys Limited.

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