UK: Brain food - Matters for the mind to chew on - Tomorrow's jobs - Information architect.

UK: Brain food - Matters for the mind to chew on - Tomorrow's jobs - Information architect. - Name: Claire Rowland

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Last Updated: 31 Aug 2010

Name: Claire Rowland

Company: PA New Media

Age: 24

Time in job: Four months

Previous job: Product developer

What does it involve? My job is to ensure that New Media products are user-friendly. In the early stages of web-site design, this involves organising the on-site information and designing the navigation so that users can find what they want. Later on I carry out usability tests to ensure sites are easy to use. I also redesign existing web sites and analyse survey statistics.

How did you get the job? I joined PA in late 1997 as a product developer, researching new ideas for web sites and online services. Last year, I carried out a usability study of PA's main web site, which led to a complete redesign and resulted in me getting this job.

Best points? When, in the middle of a usability test, you find you've designed something that people like and find intuitive.

Worst points? I love constantly having to learn new things, but I do sometimes feel like I need another brain.

Salary scale: £18,000-£28,000.

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