UK: EDITORIAL - TURNING A PAGE TO REFLECT THE NEW AGE.

UK: EDITORIAL - TURNING A PAGE TO REFLECT THE NEW AGE. - You may not recognise the April edition of Management Today. It has undergone the most radical makeover in its 33 years and the change is more than cosmetic. With the new look comes new breadth, de

by RUFUS OLINS.
Last Updated: 31 Aug 2010

You may not recognise the April edition of Management Today. It has undergone the most radical makeover in its 33 years and the change is more than cosmetic. With the new look comes new breadth, depth and focus.

The process began nine months ago when I joined as editor and commissioned research into the lives of our readers, asking: what are the issues that keep you awake at night? In a changing world, the concerns of our readers had changed, too. The technological revolution, keener competition and globalisation mean that the rules of management are being re-written.

Gone are the conventional career ladders and role models. Technology is churning out new types of businesses and pushing older, bigger players to the wall. Certainties are disappearing. We are on our own to manage our careers and meet the increasing demands of life outside the office.

We thought hard about how to design a magazine relevant to the modern workplace: intelligent, accessible, entertaining and practical. We think we've done it. Flip through it. See what's new that works for you and your organisation. You might solve a problem, or find something to talk about or to make you smile.

The new Brain Food section provides a melting pot of ideas ranging from speech-making techniques to leading-edge management perks and practices.

The expanded books section ranks and assesses the texts you need to know about, calling on top reviewers with the skill and expertise to fillet their contents and make sound judgments. Our opening team includes John Kay, Howard Davies and Tim Waterstone.

Entrepreneurs will find the SME section has been re-named Coming Up Fast.

It focuses on issues facing fast growth businesses and provides practical advice on how to clear hurdles and build a business to last. Technology runs throughout the magazine and has a section of its own where you will find news about the people and products shaping the future. Jargon-free reports from Silicon Valley, recommendations on the latest smart tools, and a question and answer session with Bill Gates will help to give you an edge.

Our network of contributors is even stronger. Michael Heseltine, Peter York, Jeremy Bullmore, Stephen Bayley and more join regulars like Robert Heller, Winston Fletcher, David Smith and Andrew Davidson. As it says on the cover, this magazine is not just business as usual. It is about management in its broadest sense, and it will delve into the worlds of sport, the arts and, as it does this month, religion.

A makeover is never finished. The magazine has been evolving since its launch in 1966 - and it will continue to develop. I hope you like it.

Write to me and let me know what you think.

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