Flat-screen TVs have been a staple of visions of 'the home of the future' for years. But high production costs have made them prohibitive.
Although market research is usually positive it reveals concerns about installation, connection and the unseemly choice between looking at a 'black hole' or a curtain over that hole when the TV is off.
In popular fantasy, flat TVs are mounted flush against a wall. But in practice, even a whizzy, 42-inch machine from Sony, priced at a cool £7,500, is six inches thick, and heavy.
Genuinely flat flat-screens, on the other hand, raise a new topic of debate. The new flatties will be much larger than current TVs - do we really want to convert our sitting rooms into a 'home cinema experience'?
The real argument for flat TV is not its flatness but that the advance of bit-mapped displays, in which each pixel adjusts to ones nearby, will make for 3D verisimilitude (Very High Definition TV).
This will allow us, at last, to blend our TV in with our flock wallpaper.