My week: Emma Reynolds

Our '35 under 35' cover star on life inside and outside the office...

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Last Updated: 31 Aug 2010

I began the week sitting on my front steps at 6.30am doing an interview with the Sunday Mail newspaper back home in Australia, which has picked up on ‘35 Under 35’– clearly they like the idea of an Australian flying the flag here in London!
 
This week my business partner, Bruce Morton, and I also had a half-day with our business coach. Once a month we like to step outside and work on the business – review our pipeline, look at upcoming opportunities, that kind of thing. He’s a very experienced guy and helps us challenge our decisions and put things in perspective. We always find it a really inspiring and invigorating process, and every month it helps to keep us on track.
 
We were also at Merrill Lynch preparing for a session with their business leaders – it’s really interesting to educate these fund managers and traders on generational theory and the new world of work. They’re very high-impact sessions: normally they take half a day, but with them we are squeezing it into an hour. We’ve also been promoting a session we’re doing for the Association of British Travel Agents – we’re going over to Gran Canaria with them in October, so this week we held a press conference to kick things off. And we took a step outside our normal industry by going to see the cancer research charity Marie Curie, to give them some advice on how they can engage with Generation Y.
 
But the business highlight of the week definitely came on Friday, when we met with the CEO and HR Director of Corus Steel to present a two-year transformational programme for their Resourcing Strategy. This was the culmination of three months in-depth research, and we worked about 48 hours straight finalising the report and recommendations. We even had to overcome a last minute disaster: we’d sent our report direct to Corus, but when we got our copy back from the printers the page order was all wrong! We ended up having to intercept the courier and get them re-done, and only managed to get it over with five minutes to spare. But it all worked out in the end, which was very exciting – it’s a great opportunity for our business, so we had to go out and drink far too much champagne to celebrate!
 
On Sunday we had a lot of work to do, so we decided to make up for it by meeting over lunch at Fifteen, Jamie Oliver’s restaurant in Shoreditch. But I couldn’t eat too much – I’m in intensive training for a half-marathon in Sweden in September (my friend Stuart Anderson, who’s one of the UK’s top Iron Man athletes, has designed my programme!) so I’m out running every other morning at 6.00am at the moment. And the final highlight of my week came when I spotted a half-price sale at Kurt Geiger: I’ve got a massive shoe fetish, so I had to dive in for a couple of pairs!
 
Next week should be pretty busy too: we are presenting the internal research findings and recommendations to one of the UK’s largest Law Firms plus our brand new AskGenY website is due to go live, so we’ve been working with our production team on a video and presenting. Fingers crossed it looks the part!
 

Emma Reynolds is the Australian-born entrepreneur who, together with Bruce Morton, owns e3unlimited. Working with the likes of Corus Steel, Yell.com, Merrill Lynch and Virgin they create and implement resourcing strategies for the new world of work. They also run the leading generational research business Ask Gen Y.

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