My Week: Warren Cass of Business Scene

The social media entrepreneur on the advantages of mixing business with pleasure...

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Last Updated: 31 Aug 2010

In an average week I find myself in several cities across the UK, attending our events, meeting with sponsors and partners and supporting our regional leaders. Business Scene is rapidly growing, and it is a very busy time, but I always try to have a mixture of work and play.

Monday was my first day back in the office after a week away skiing in France with friends and colleagues. It was a great trip. My Blackberry kept me up to date while I was away, but there was still a lot to catch up on.

Microsoft and Blackberry are our national sponsors, so on Tuesday I headed over to their offices in Reading and Slough for a planning meeting, to agree the strategy for the year ahead. Business Scene has over 175,000 subscribers, so being a national sponsor is a great way for them to reach the SME market. 

In the afternoon I attended a focus group with some of our basic and premium members. I really enjoy meeting our members. There is no better way of finding out why they signed up and what we can do to improve.

On Wednesday the Board had a series of meetings with potential investors. It is difficult raising finance in the present climate, but there are still plenty of opportunities – for the right businesses, finance is available.  We are fortunate as we are in social media and are established, so we aren’t looking for start-up money. Many investors are realising that there are some great opportunities around, and that social media is the future.

In the evening I drove over to Mercedes World in Surrey for our ‘Connections’ event. Over 200 SMEs attended the networking event and it was great fun. We run ‘Connections’ events across the UK throughout the year, and our regional directors do a fantastic job.  Connections’ events bring all local business communities together, including the Chambers of Commerce, local networks and Business Link, so in effect we are networking the networks.

I spent Thursday afternoon working with a well-known brand on their social media and marketing strategy. We have worked with many companies in this way, and I am very excited that we will shortly be launching social media workshops specifically for smaller businesses.

This year I was invited to be a judge for the BESMA Awards (The British Excellence in Sales and Marketing), so Thursday evening I headed over to the Royal Lancaster Hotel, along with the who’s who of the sales and marketing elite. Let’s just say it wasn’t an early night.

On Friday I met with several potential new partners to see how we can involve more mid-sized companies in Business Scene. It has been a great week, and finished off perfectly with a networking weekend at the Belfry. I find the golf course a great place to do business, and have fun! 


Warren Cass is Founder of Business Scene, the UK’s fastest growing online business communities. Warren is an expert in social media marketing.

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