Yougov founder Stephan Shakespeare on market research using Big Data

MT IN ASSOCIATION WITH ACCENTURE: Yougov founder Stephan Shakespeare says the web has made market research cheaper - allowing data to be updated more regularly than ever before.

by MT Staff
Last Updated: 12 Oct 2015

Where data was once updated on a weekly, monthly, or even annual basis, since the dawn of the digital era market researchers have been able to keep their customers updated more or less constantly, says Yougov founder Stephan Shakespeare. The problem is, companies don't always have the facilities to make effective use of the data when it comes in...

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