“A family supports each other, a team is there to perform”

Principles are more important than values for creating business success, argues Cronofy's chief executive.

by Paul Simpson
Adam Bird, CEO, Cronofy
Adam Bird, CEO, Cronofy

Running a business based on values can lead to limiting group-think and homogeneity. At least that's what Adam Bird, the chief executive of business scheduling platform Cronofy, argues. He believes that principles provide a better foundation for business success. MT asks him to explain his views.

MT: The conventional wisdom is that a company needs a clear set of values to succeed. Why do you think differently?

AB: The reason I'm not a fan of the term “values”, is that their application is subjective and non-conformance is regarded judgmentally. I believe that principles are a better foundation for a company's operating framework than values. 

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