The survey, conducted among 6,295 respondents, found that one of the main reasons cited by those who said they were using social media sites less is online privacy, with a third saying they were worried about it (interestingly, that drops to just 22% among teenagers).
There wasn’t just a cultural discrepancy, though: there’s geographical difference in enthusiasm for social media (‘Twittiness’?), too. So while 40% of those in the US and the UK use social networking sites roughly as frequently as they did before, 50% of people in South Korea and Italy reckon they actually use them more. The coolest cats in the social networking sphere, though, are those in Brazil and Russia (ie. two of the world’s most important emerging economies) – 30-40% of whom say they use social networking sites less often than when they first signed up.
All this should be a call to action for professional sunglasses wearer Bono. The U2 frontman’s cheesily-named investment firm, Elevation Partners, owns a stake in Facebook which is now worth $975m, after another of Facebook’s investors, Interpublic, sold off part of its 0.4% share of the company. That values Facebook at $133m (£81m), almost quadrupling the value of Elevation’s share.
Just think: this is Bono’s chance to nip in there and divest himself of his stake, making a lot of money, getting out before the mass exodus, and being labelled as a cool-and-trendy ‘early-exiter’ in the process. Although, on the other hand, any deal where almost $1bn changes hands does risk confirming his status among music aficionados as, well, a bit of a banker, really…