1. IF YOU HAD DONE SOMETHING ELSE, WHAT WOULD IT HAVE BEEN?
Journalism or book writing. I love writing and try to indulge it when I can – but there’s little time around with the business and a 6-week old baby right now.
2. WHAT ELSE WOULD YOU HAVE NAMED YOUR BUSINESS?
I can’t take credit for our business name. My co-founders came up with it whilst working on the early stages of the technology – the ‘AR’ at the end of ‘Blippar’ a nod to the augmented reality side of our business. The intention was always for a name from which we could coin a new verb and behaviour (to ‘blipp’) – so any alternatives would no doubt have been similarly unique, catchy, not currently in the dictionary, and available url-wise…