20 QUESTIONS: Jess Butcher, Blippar

1. IF YOU HAD DONE SOMETHING ELSE, WHAT WOULD IT HAVE BEEN?

Journalism or book writing.  I love writing and try to indulge it when I can – but there’s little time around with the business and a 6-week old baby right now.

2. WHAT ELSE WOULD YOU HAVE NAMED YOUR BUSINESS?

I can’t take credit for our business name. My co-founders came up with it whilst working on the early stages of the technology – the ‘AR’ at the end of ‘Blippar’ a nod to the augmented reality side of our business.  The intention was always for a name from which we could coin a new verb and behaviour (to ‘blipp’) – so any alternatives would no doubt have been similarly unique, catchy, not currently in the dictionary, and available url-wise…