2000 Service Excellence Awards: Commended - Virginone financial services

2000 Service Excellence Awards: Commended - Virginone financial services - VirginOne narrowly failed to win the financial services category, but was nonetheless Highly Commended. Set up less than three years ago, the Virgin bank demonstrated all the user-

by
Last Updated: 31 Aug 2010

VirginOne narrowly failed to win the financial services category, but was nonetheless Highly Commended. Set up less than three years ago, the Virgin bank demonstrated all the user-friendliness and youthful energy of its sister organisation Virgin Direct, harnessed to a genuine desire to treat customers as adults - no scripts in its call centre.

VirginOne displayed a particularly strong integration between channels, with customers able to apply for their account via telephone, post or internet, or in virtually any combination of these.

One of VirginOne's key innovations was the use of 'prototyping' to develop a process capability at low cost - a good example being the company's main call centre system - which can then be engineered into a more robust version.

But the key to the company's success to date, it was agreed, are its outstanding culture and people. Chief executive Jayne-Anne Gadhia deliberately chose 'troublemakers' who were prepared to break the rules when she set the company up, and the rebellious streak remains strong. With a senior management team mostly in their late 20s, the empowerment is genuine. The challenge, of course, will be to keep it as the company grows.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

What Lego robots can teach us about motivating teams

People crave meaningful work, yet managers can so easily make it all seem futile.

What went wrong at Debenhams?

There are lessons in the high street store's sorry story.

How to find the right mentor or executive coach

One minute briefing: McDonald’s UK CEO Paul Pomroy.

What you don't want to copy from Silicon Valley

Workplace Evolution podcast: Twitter's former EMEA chief Bruce Daisley on Saturday emails, biased recruitment and...

Research: How the most effective CEOs spend their time

Do you prefer the big, cross-functional meeting or the one-to-one catch-up?

6 rules for leading a remote team

Our C-suite panel share their distilled wisdom.