35 Women under 35: Alix Pryde, director, BBC Distribution

The media guru on the pain of losing her parents and staying positive.

by MT Staff
Last Updated: 09 Oct 2013

The secret of my success: I lost both my parents when I was fairly young. It gave me a philosophy that life is too short and too precious not to enjoy what you do for a living. I adore what I do and I know that this passion is at the heart of what makes me successful.

Biggest career lesson: It's nice to be important, but it's important to be nice.

Best piece of advice: Never underestimate the power of a positive, optimistic attitude. It's easy to doubt yourself, and my experience is that women are more likely to do that than men. When I withhold my disbelief that I can achieve an ambition, I'm usually pleasantly surprised. Becoming an Under-35er is a great example of that.

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