35 Women under 35: Caroline Plumb, CEO & co-founder FreshMinds Group

Secret of my success. Knowing what I don't know.

by
Last Updated: 28 Apr 2016

Starting my business aged 21 meant I didn't have much business experience, so I just asked lots of questions. It's a brilliant way to get ideas and solutions to problems.

Biggest career lesson. The value of your network, and the need to invest in it. I used to hate networking but it's a lot harder to grow a successful business without it. You do have to make a conscious effort to reach out to people, but it pays back in the end.

Best piece of advice. Always remember the 'sunshine test' - ('would you be happy for your friends/peers to know what you are doing?'). I find it useful when making any type of business decision.

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