Since its founding in 1992, the Premier League has grown to encompass all that is great about English football. The cut-throat, fast paced struggle for survival between 20 teams - where even the smallest clubs have the opportunity to occasionally upset the richest - makes it arguably the most compelling league in the world.
It’s also grown to become one of Britain's most valuable brands. In the 2013/14 season, according to a study by EY, the competition generated £3.4bn in added value for the UK economy and was responsible for 100,000 jobs.
Behind its off-field triumph has been a revolutionary marketing strategy built around engaging new audiences, embracing new technology and banging the drum around what makes British football the best in the world.