4 management lessons from the Premier League

What can business learn from Britain's greatest export?

by Mat Snow

Since its founding in 1992, the Premier League has grown to encompass all that is great about English football. The cut-throat, fast paced struggle for survival between 20 teams - where even the smallest clubs have the opportunity to occasionally upset the richest - makes it arguably the most compelling league in the world.

It’s also grown to become one of Britain's most valuable brands. In the 2013/14 season, according to a study by EY, the competition generated £3.4bn in added value for the UK economy and was responsible for 100,000 jobs.

Behind its off-field triumph has been a revolutionary marketing strategy built around engaging new audiences, embracing new technology and banging the drum around what makes British football the best in the world.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121

Register

FREE

  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £66 a quarter

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package