5 quick tips for expanding abroad

ONE MINUTE BRIEFING: Mark James, Group MD of drinks company Global Brands, explains what the company learned entering nearly 60 international markets.

by Adam Gale

Unless you’re starting a business in America or China, achieving serious scale is difficult if you’re not willing to look beyond your own borders. The most ambitious British firms know that if they want to keep growing, they’ll need to break into international markets.

Chesterfield-based Global Brands sells its portfolio of drinks, including VK vodka, Amigos tequila and the alcopop Hooch, in 59 markets from Latvia to Malaysia to Cameroon. Group MD Mark James distils the key lessons they learned along the way.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121



  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £52 a quarter

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package