6 moves that could help Facebook rebuild trust

Who are the 'dumb f***s' now?

by John Oswald

'We will dig through this hole, but it will take a few years.'

It might take longer than that, Zuckerberg. Facebook has admitted that more than one million British users may have had their data improperly shared with election consultancy Cambridge Analytica – and that an unrelated data-scraping operation, not previously acknowledged, extracted the data of 'most' of the company’s two billion users.

As belief in a ‘frictionless sharing’ utopia morphs into anger over the tech company’s apparent disregard for users’ data, the case builds for breaking up the big tech companies, much as utilities and telcos have been broken up over the years to promote competition.

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