8 forecasting fails from history

Predicting the future is a fool's game.

by Jeremy Hazlehurst

If you're going to get into the business of predicting the future, you'd better have a high tolerance for embarassment - or hope other people have a short memory.

In a feature earlier this year we examined how business people should approach forecasting in the face of the uncertainty and unpredictability of the world right now.

But along the way, we couldn't help but notice a few occasions where prognosticators got it rather wrong... enjoy.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121



  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £66 a quarter

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package