8 forecasting fails from history

Predicting the future is a fool's game.

by Jeremy Hazlehurst

If you're going to get into the business of predicting the future, you'd better have a high tolerance for embarassment - or hope other people have a short memory.

In a feature earlier this year we examined how business people should approach forecasting in the face of the uncertainty and unpredictability of the world right now.

But along the way, we couldn't help but notice a few occasions where prognosticators got it rather wrong... enjoy.

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