The internet is nothing if not unpredictable. Zack Danger Brown had a very simple aim when he launched his Kickstarter campaign last Thursday: to raise $10 (£5.84) to make a potato salad. To date he has raised more than $34,700 – and it still has 25 days left to run.
‘Basically I'm just making potato salad. I haven't decided what kind yet’ Brown’s aims read. Underneath ‘Risks and Challenges’ he wrote: ‘It might not be that good. It's my first potato salad.’
The internet was not worried though. It wanted potato salad and it wanted it now. So far, more than 3,100 people have backed the campaign, all of whom will get their name said out loud while Brown is making the salad. Of those, more than 1,500 have pledged $3 or more – enough to receive ‘a bite of the potato salad’. That’s a helluva lot of spuds to chop.
Kickstarter doesn’t let projects donate excess funds to charity as it might mean backers putting cash towards causes they don’t agree with. That means Brown, who is from Columbus, Ohio, is now on a desperate hunt for ‘tater-related ways to spend more than $34,500. He has already pledged to send out hats and t-shirts and invited ‘the whole internet to the potato salad party’. Let’s hope too many people don’t, er, mash the party.