The AA and the problem of firing your boss

If you were the AA, how would you have handled Bob Mackenzie's 'Jeremy Clarkson' moment?

by Adam Gale
Image credit: Observista/Flickr
Image credit: Observista/Flickr

If you look at the AA’s Twitter accounts, you wouldn’t think much was happening at the moment.

@aa_UK, the company’s main account, hasn’t tweeted for a couple of weeks. Its latest activity included a few tips for the Glastonbury mud and the odd update about a mistaken email, but it's mostly been preoccupied with an advertising campaign about a singing baby.

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