Writing this column is the closest I've ever come to attending confession. Forgive me, fellow entrepreneurs, I have been a bad businessman. Instead of squeezing every last bit of value out of my business since I last wrote, I've spent company money on things that I now realise were rubbish, and, again, failed to do some of the important things on my to-do list.
Today's confessional is about false business gods and how to avoid following them. These are the business ideas and opportunities that seem tantalisingly attractive but could take you in the wrong direction - or leave you with no business at all.
Now, it is true that you can learn from mistakes. And a culture that does not allow for any mistakes is a bad one etc, etc, etc. But there are many mistakes that could be avoided by applying a phrase my friend Richard has taught me - 'the main thing is to keep the main thing the main thing.'