Accenture's Rachel Barton on the Big Data revolution

MT IN ASSOCIATION WITH ACCENTURE: Rachel Barton, managing director of sales and customer service at Accenture, says Big Data 'poses opportunities for a number of organisations'.

by MT Staff

Big Data is often talked about in terms of its threats to consumers - but what about the opportunities it creates for businesses? Accenture's managing director of sales and customer service says the sheer volume of data being created has a huge value for firms, helping them to understand customers' relationships with organisations.

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