Should you add clients as friends on social media?

While it is possible to like a selfie too far, Monumental Marketing’s CEO Jamie Love believes that casual communication with his clients builds deeper relationships.

by Orianna Rosa Royle

It's normal to add fellow senior leaders on LinkedIn following a conference. It's acceptable to text your employees on their personal numbers for an out-of-hours emergency like having to close the office because of new pandemic guidelines. But befriending your board members on Instagram and liking their latest beach body selfie* would probably bewilder most professionals.

Could this unwritten etiquette firmly dividing professional from personal be limiting the effectiveness of our communication?

A stint living and working in the Middle East convinced Monumental Marketing’s CEO Jamie Love that it's time to throw out the rulebook. 

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121

Register

FREE

  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Get 30 days free access

Sign up for a 30 day free trial and get:

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine

Join today