Airbnb: The upstart that's here to stay

Airbnb has taken a major blow in New York, but can traditional hoteliers really stop the trendy interloper turning their market upside down?

by Oliver Bennett

FROM THE ARCHIVE: If you listen to its disciples, the rise of the sharing economy seems all but inevitable. Technology has liberated vast, unexploited resources - in the form of our cars, homes etc - that could go some way towards making us less wasteful as a society.

In the case of Airbnb, it also seems to have unlocked a latent desire from consumers, particularly millennial ones, for a more authentic experience than traditional hotel firms can offer.

But neither business nor technology exist in a vacuum. Politics has a way of getting in the way. Airbnb and Uber have been battling regulators, legislators, unions and courts throughout the world as incumbents cry foul. 

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121

Register

FREE

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £42 a quarter*

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more including our State of the Industry Report.

Choose a Package

*plus VAT