Aldi cracks out the Veuve Monsigny as it's named top supermarket

Which? magazine reckons Aldi's the UK's best supermarket - as things start to look grim for Spam.

by Emma Haslett
Last Updated: 23 Oct 2013
When Chelsea tractors began appearing in Aldi car parks at the beginning of the financial crisis, we thought things had got bad - but perhaps the yummy mummies just knew something we didn’t: Aldi has just been named the UK’s best supermarket at the Which? 2013 awards.

According to Which?, Aldi’s ‘low prices don’t seem to compromise on quality.

‘We’ve seen everyday items, such as its Magnum Premium Eucalyptus Antibacterial washing-up liquid and its Almat with Stain-Lift Bio Powder, that do better than more costly rivals,’ the awards’ judges said.

Clearly, consumers have noticed, too: sales at the supermarket rose by more than 30% over Christmas, outrunning rivals like Tesco, which posted results last week showing sales had dropped by 2.2%.

It’s an indication that despite signs shoppers are beginning to dust off their credit cards and shuffle back to the high street, they’re still suckers for a bargain.

Meanwhile, in other food news, the future is looking uncertain for Spam (or Brookdale Luncheon Meat, as it’s known at Aldi). The company behind the dinner ladies’ favourite has confessed that sales are falling.

In results posted yesterday, Hornel Foods cut profit forecasts and downgraded its earnings per share forecast.

Jeffrey Ettinger, the company’s chief executive, blamed ‘lower-than-expected results in our pork operations’.

Well. It’s not every day you hear a chief executive saying something like that, is it?

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