Could Amazon be planning to buy Asos?

Analysts think the British fashion retailer could be a good fit for Amazon.

by Jack Torrance

Shares in Asos, the British online fashion retailer, jumped by 5% this morning after analysts suggested that Amazon could be lining up to acquire it for as much as £50 per share.

Asos has had a turbulent year, with a devastating fire breaking out at its Barnsley fulfilment centre and three profit warnings in less than a year. Its share price this morning is 2,026p, 5% higher than yesterday, but still more than 70% down on the year-to-date after it peaked at 7,050p back in March. This could make it a bargain target for a big retailer to snap up.

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