In this new case looking at the role of the International Federation of Red Cross and Red Crescent Societies (IFRC) as a choreographer of disaster management, Professor Luk Van Wassenhove, the Henry Ford Chaired Professor of Manufacturing at INSEAD, Research Associate Ramina Samii, Kuldeep Kumar, the Ryder Eminent Scholar and Professor of Information Systems, and Irma Becerra-Fernandez, Assistant Professor of Decision Sciences and Information Systems at Florida International University, take us through the groups response to a massive natural disaster.
The case begins in Gujarat, India, just after the January 2001 earthquake fractured the community. The case considers the IFRCs management of the disaster relief, more specifically its strategic approach to this natural disaster, how its logistics systems and resource mobilization function, and how its management could be optimised for a successful response.
Like a choreographer, the IFRC conducts the mobilization of the National Societies for each disaster. Out of the 178 that exist worldwide, one or more will be directly involved for each specific disaster. They must be prepared to work with a number of other partners on the scene, such as volunteers, country organizations including the army, NGOs and media, all of which needed to function efficiently in the high-pressure situation.