This app has raised $1m. All it does is say 'Yo'

That's it. There's nothing more to it.

by Emma Haslett
Last Updated: 12 Aug 2014

As time goes on, smartphone apps are getting increasingly complex. There are apps that control your thermostat when you’re on the train, apps that help you edit video - Google’s even developed an app that drives your car.

Sometimes, though, simplicity is the best thing: the new craze on the app block is ‘Yo’, an app that lets you send a message to your friends saying, er, ‘Yo’.

That’s literally it.

The app bills itself as a ‘zero-character communication tool’, allowing its users to tell their friends, basically, that they’re thinking of them.

It’s taking simplicity to the extreme, but apparently it’s doing well: the app already has 50,000 users who have sent 4 million Yos. It has also raised $1m in funding, and is hiring -  which suggests it might be planning to expand. To ‘hey’, perhaps? Or, to appeal to the British market - 'alright?'.

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