Apple is goading Samsung to 'copy' its green policies

The tech giant has thumbed its nose at its Korean rival by taking out an ad highlighting its environmental credentials. Very mature.

by Rachel Savage
Last Updated: 21 Aug 2015

Some days it seems tech companies like nothing more than getting their hands dirty. No sooner are Google, Apple and others in all sorts of legal trouble for allegedly agreeing not to poach each other’s staff, than Apple gets its fingers appropriately soiled for Earth Day by taking out a full-page ad for a not-so-subtle dig at its arch rival Samsung.

The ad, tweeted by British tech journalist David McLelland, appeared in The Guardian and on the Metro’s back cover this morning. In suitably large type, Apple says it wouldn’t mind companies copying its renewable energy policies, above a photo of the huge solar farm that powers its North Carolina data centre.

— David McClelland (@DavidMcClelland) April 22, 2014


It’s a pretty obvious dig at Samsung, with whom Apple is engaged in an interminably tedious legal battle over claims the Korean electronics enormity copied iPhone features in its Galaxy smartphones (although many accuse Apple of copying most of what it does and packaging it up prettily).

While the Mac-maker is doing its level best to come over all green and cuddly, with a slick new website and cheesy video narrated by chief exec Tim Cook, it can’t have escaped it that the ad was somewhat petty. Obviously going for racking up column inches rather than appearing above the fray then.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

How to use workplace conflict to your advantage

But beware the festering feud.

Efficient chickens, less stuff, more optimism: The real way to address climate change ...

What is dematerialisation, and why does it matter?

The 5 behaviours of charismatic leaders

How to become more inspirational (without having a personality transplant).

When should you step down as CEO?

Bob Iger's departure poses an unpopular question for bosses.

The death and resurrection of the premium customer

Top-end service is no longer at the discretion of the management.

What HS2 can teach you about project failure

And how you can prevent projects going astray.