When Apple announced that sales of the iPhone had fallen by 15%, the natural response was ‘ouch’. Yes it still sold over 40 million units over a three month period, but 15% is 15%. Yet shareholders disagreed, sending stock up 6.5% to $103.
It was perhaps a sign of confidence in Apple’s ability to diversify revenues away from its signature product.
The company’s certainly been trying of late, having recently bought the rights to Carpool Karaoke, a popular feature from James Corden’s American chat show, and commissioned a new series called ‘Planet of the Apps’ hosted by will.i.am, both planning to debut soon on Apple Music.
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