Apple vs Samsung: the corporate rivalry that just won't die

The Korean consumer electronics giant is offering US iPhone users the chance to try its phones for $1. Real mature.

by Rachel Savage
Last Updated: 24 Mar 2016

You’d have thought Samsung would have better things to do – like, you know, getting back on top of the smartphone market, after its new S6 Edge phone all-but flopped. But it seems the Korean consumer electronics giant always has time to swipe at its nemesis.

It’s offering American iPhone users the chance to try out one of its latest Galaxy models (S6 edge, edge+ or Note 5) for 30 days for the princely sum of $1 (64p). A tempting offer, but the so-called ‘Utimate Test Drive’ is surely nothing more than a marketing gimmick.

This certainly isn’t the first time Samsung has poked fun at its Cupertino-based rival. Within a day of the Apple Watch being unveiled it had released not one but six videos taking the mick out of the glitch-strewn live stream of the launch event.

And Apple isn’t immune to a bit of mud-slinging either. Last year, for example, it goaded its rival with an ad about its environmental policies that proclaimed, ‘There are some ideas we want every company to copy.’

That, of course, is a not-so-subtle reference to the more serious (seriously boring, that is) legal battles the two have fought over patents. And while they splashed cash all round the US court system, competitors like China’s low-cost king Xiaomi have caught up fast – and done some serious damage, to Samsung in particular. Time to stop the practical jokes and get back to business, lads.

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